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YDreams develops interactive Adidas 'Eye Ball'
2006/03/22Adidas, official sponsor of the FIFA 2006 World Cup, along with British advertising agency Carat, design specialists Rivers Run Red and Portuguese technology solutions provider YDreams, have recently launched the "Adidas Eye Ball", a giant orb dedicated to interactive entertainment. Equipped with state-of-the-art technology and a futuristic design, the ball senses and spontaneously interacts with its surroundings, enveloping fans in a sensorial, fun-filled experience.
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