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Madrid Tourism lands 'Best Stand' Award at FITUR
2008/02/08YDreams Med was responsible for all the technological interactivity at the "Turismo de Madrid" stand, which won the award for 'Best Stand' at the 28th edition of FITUR.
The "Turismo de Madrid" stand featured eight Magic Books displaying diverse content about the Spanish capital's tourist attractions. The star of the show, however, was a giant 4 x 4 m projection that could "read" the minds of visitors to the show. A real-time video image displayed visitors with comic-style thought balloons popping-up over their heads. The balloons display funny sentences related to Madrid's tourism, adding humor to an incredible surprise effect.
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