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Cross-media interactive ad campaign for Coca-Cola
2008/02/26"The Coca-Cola Side of Life", the non-alcoholic beverage manufacturer's mega, world-wide campaign embarks on a new stage in Brazil with the launch of the "Happiness Factory - the Movie" as well as a series of cross-media advertising actions consisting of TV, Internet, outdoor billboards and cinema among others.
YDreams Brasil developed a set of actions and interactive games to promote Coca-Cola in cinemas and shopping centers in cities such as Rio de Janeiro, São Paulo and Porto Alegre.
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