YDreams - Projects
Urban & Public Experiences
Barclays Interactive Walkway at Lisbon Airport
Barclays Bank2008/07/01
In partnership with JCDecaux Airports, YDreams created a conceptual environment for Barclays Bank at Lisbon International airport employing some of the latest innovative trends in media today.
Barclays Bank wanted to show people the bank is on the crest of technology the world over. The alternative media, consisted of a 32 meter long interactive walkway, displaying the Barclays" logo and colourful welcome messages in 12 different languages, which unravelled as passengers moved along the floor projected runway.
A media impact study conducted during the campaign was conclusive in determining that the walkway"s mix of creativity and technology contributed to higher brand recall amongst passengers.
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