YDreams - Projects
Urban & Public Experiences
Coca-Cola Happiness Factory in Brazilian Cinemas
Coca-Cola2008/02/28
The "Happiness Factory" animated film was all about the underlying mystique we associate with Coca-Cola. YDreams faced the challenge of transporting that magic to Brazilian cinema venues premiering the short clip in São Paulo, Rio de Janeiro and Porto Alegre.
An onscreen game, where the movie audience controls the main character's movements by waving their arms from left to right, caused a sensation in the theater. Right outside people could also interact with floor projections, use arm gestures to play with onscreen contents and immerse themselves in giant-screen projections alongside Kissy Puppies that flock towards them in a kissing frenzy.
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